Fjällräven is one of Sweden's most traditional outdoor brands and a leading manufacturer of camping clothing and equipment in the Nordic countries. It was founded in 1960 by entrepreneur Åke Nordin in the small northern Swedish town of Örnsköldsvik, and the company's goal is to encourage more people to spend time in nature.
Some products have become classics, such as the Greenland Jacket, which dates back to 1968 . The Kånken backpack, launched in 1978, is still one of Fjällräven's best-selling products of all time.
As a brand, it is of primary importance for Fjällräven to act responsibly in relation to people, animals and nature. Nature is also a constant source of inspiration for Fjällräven , and this is also reflected in the material choices. The materials are derived directly from the surrounding nature whenever possible; examples are wool, cotton and down.
Fjällräven is also known for its G-1000 cotton-polyester fabric, which is durable, windproof, breathable and dries even faster than some synthetic fiber materials. Fjällräven removed PFC impregnation from the range in 2015 .
Fjällräven develops products thoughtfully, making them last as long as possible. Fjällräven does not work short-term, follow trends or compromise on quality. Fjällräven products are functional, durable and timeless.
In Olkia's selection, you can find Fjällräven's most popular products for children and young people, such as Vidda Trousers, Vidda Shorts and Greenland Jacket, as well as Kånke backpacks and Little bags in several different colors.